In this episode of the Generosity Podcast, Todd McMichen is
joined by Ray Gary, CEO of iDonate. During their conversation, they discuss theexpectations of a giver, particularly in the next generation, with a focus oncrowdfunding, social media, and events integration.Best Quotes
“Whether we like it or not, we have short attention spans
and we process a lot of information.”“Every time you make a supporter take an extra step, you are
creating friction in the process.”“One of the first things you can do is put a big give button
at the top of your website.”“Take the friction away and make it simple for somebody to
give.”“At the end of the day, the message still matters. Make sure
the message is clear and concise and the reader understands what the impact isof what they are giving to.”“The money can still go to your budget, but let the person
see the face of what they’re giving so that it inspires their heart to giveversus just writing a blank check to an operating budget which does nothing forthem from a heart standpoint.”“Turn your spreadsheet of a budget into a descriptive word
and a picture.”“Think about how you can put together some events for passionate causes your church is about, because the next generation wants to gather together and see the difference you are making in a certain area.”
Ray is the CEO of iDonate, a company that provides nonprofits with technology solutions to do more good in the world. Ray’s experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies. Previously, he served as President of the Venture Capital group of Koch Industries, one of the nation’s largest private companies, where he oversaw numerous technology investments. Ray currently serves as a Board member of the Highland Park chapter of KLIFE – a faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry.
RecommendedResources
Generosity by LifeWay (https://lifewaygenerosity.com)
iDonate (https://idonate.com)
Charity Shock by
Bill High and Ray Gary (https://www.amazon.com/Charity-Shock-Critical-Revolutionizing-Fundraising/dp/1987521498/ref=sr_1_1?keywords=ray+Gary+charity+shock&qid=1571067254&sr=8-1)The post Generosity Podcast Episode 33: How Social Media, Crowdfunding, and Events are Impacting Giving appeared first on LifeWay Generosity.