The General Practice Podcast
The General Practice Podcast
Ben Gowland
Podcast – Freddie Charrington – From Problem to Platform: Building 'Dispensary Market'
18 minutes Posted Feb 23, 2026 at 1:43 am.
In this week's episode, Ben is joined by Dr Freddie Charrington, GP Partner at Phoenix Health Group in Tetbury, to discuss the growing financial challenges facing dispensing practices, and how the practice transformed its dispensary from near break-even to sustainable profitability. Freddie shares how he unexpectedly became dispensary lead soon after becoming a partner and was tasked with determining whether the service should continue at all. Working alongside his dispensary team, family members and a data scientist, Freddie developed 'Dispensary Market', a tool that compares drug prices across multiple wholesalers, helping practices make smarter purchasing decisions. Freddie also explains how the tool has expanded beyond his own practice, remaining free for GP practices while helping improve both profitability and medication availability across dispensing sites. Introduction
Freddie's background and becoming dispensary lead
Why dispensing practices are under financial pressure
Rural challenges and workforce pressures
Discovering the true dispensary finances
Identifying purchasing inefficiencies and drug margins
From spreadsheets to building a solution
Developing Dispensary Market
Expanding wholesalers and improving margins
Implementing change with the dispensary team
How the platform works in practice
Why drug prices change constantly
Real-time pricing and system design
Early results and product evolution
Lessons in change management and user adoption
Rolling out to other practices
Keeping the platform free for GP practices
What is 'Dispensary Market' and how to access it
Uptake and current usage
Balancing GP work and running the platform
Supply chain benefits and stock availability
Closing reflections
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Show notes
In this week's episode, Ben is joined by Dr Freddie Charrington, GP Partner at Phoenix Health Group in Tetbury, to discuss the growing financial challenges facing dispensing practices, and how the practice transformed its dispensary from near break-even to sustainable profitability. Freddie shares how he unexpectedly became dispensary lead soon after becoming a partner and was tasked with determining whether the service should continue at all. Working alongside his dispensary team, family members and a data scientist, Freddie developed 'Dispensary Market', a tool that compares drug prices across multiple wholesalers, helping practices make smarter purchasing decisions. Freddie also explains how the tool has expanded beyond his own practice, remaining free for GP practices while helping improve both profitability and medication availability across dispensing sites. Introduction (0:08) Freddie's background and becoming dispensary lead (0:20) Why dispensing practices are under financial pressure (1:21) Rural challenges and workforce pressures (2:27) Discovering the true dispensary finances (3:07) Identifying purchasing inefficiencies and drug margins (4:01) From spreadsheets to building a solution (4:45) Developing Dispensary Market (5:27) Expanding wholesalers and improving margins (6:30) Implementing change with the dispensary team (7:21) How the platform works in practice (8:24) Why drug prices change constantly (9:24) Real-time pricing and system design (10:10) Early results and product evolution (10:44) Lessons in change management and user adoption (11:44) Rolling out to other practices (13:23) Keeping the platform free for GP practices (14:43) What is 'Dispensary Market' and how to access it (15:08) Uptake and current usage (16:11) Balancing GP work and running the platform (16:21) Supply chain benefits and stock availability (17:06) Closing reflections (18:10) Check out the 'Dispensary Market' website here. For all enquiries about the Ockham podcast, please contact Ben Gowland here.