The Gen Z Marketer
The Gen Z Marketer
Jamiya Umali, MA IMC
Ep. 33: What the BBW Book Sale Teaches Us About Customer Experience
12 minutes Posted Sep 11, 2021 at 8:00 am.
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Show notes

Previously in ep. 24, we talked about what we can learn from the Big Bad Wolf Book Sale on UI/UX. It has been 2 months since the sale and customers are just starting to receive their orders. The e-Commerce customer experience has a lot of touchpoints and the end experience is when you receive your package. With the delays in delivery and how BBW handled it, what can we learn from them when it comes to the over-all customer experience for e-Commerce? Let's talk about it in this MarkeThoughts episode.

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