The Big Bad Wolf book fair is the biggest book sale in the world known for its 24-hour schedule and affordable books. Patrons look forward to the event every year, but the pandemic made the organizers host an online event instead. The UI/UX of the website and the over-all shopping experience has its hits and misses. Let's dissect those and discuss the importance of a seamless online shopping experience in this MarkeTrends episode.

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