Episode 34: How To Captivate Gen Z Through Your Marketing (Without The Cringe) With Celine Chai from G.E.M. Series

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Episode 34: How To Captivate Gen Z Through Your Marketing (Without The Cringe) With Celine Chai

44 minutes Posted Jul 12, 2023 at 10:00 am.

What is The G.E.M. Series

Who is Celine Chai

Having a passion for dancing

Going into marketing and advertising

Starting a business with friends

Keeping strict boundaries

Company growth during pandemic

NinetyEight in project mode

The fake it/make it moment

First pitch experience

What is Gen Z Marketing

For Gen Z or By Gen Z

The Koi Pond: A Gen Z Collective

Still pursuing a passion for dancing

Celine’s senior year in college

Working with Paul Frank

Talking about her dream client

What keeps her motivated

Leadership and company culture

Celine as a team mom

Why people generalize Gen Z

Gen Z's superpower in the workforce

About the no-BS radar

Advice for aspiring entrepreneurs

Where to keep up with Celine

“It all came down to discipline. How do I do both things and excel at them while maintaining a social life? I feel like I have definitely achieved all three.” Celine Chai

“As long as you have boundaries, it won't affect your friendship.” Celine Chai

“It is a product of Gen Z sounding boards in order to hit the right notes for their target Gen Z audience.” Celine Chai

“I think everyone has their own niche of some capacity.” Celine Chai

“Sometimes it's important for people to have that balance of something else that they care about.” Blake Chapman

“Sometimes you just won't get the time back to try things.” Celine Chai

“I think it just comes down to structure, making sure that we're all communicating well.” Celine Chai

“Not knowing something is not a good enough reason to not try.” Celine Chai

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Show notes

Let's hear from the Gen Z in this NEW episode of the G.E.M. Series Podcast! This time, we have Celine Chai, the co-founder of NinetyEight, a Gen Z Marketing Agency making waves in the business industry.

Celine takes us on an inspiring journey of how she and her friends embarked on the entrepreneurial path during the pandemic. Starting as a small business project right from the bat, NinetyEight grew into a successful company within 3 whole years, having the principle of being tiny but MIGHTY.

Join us as she sheds light on the unique aspects of Gen Z Marketing and why this generation is so different from its predecessors, providing valuable insights for anyone looking to tap into this market.

If you're an entrepreneur who wants to understand how the minds of the younger generation work and how to successfully communicate and relate to them as a brand or business, you're in for a treat. Don't wait, hit that play button now!

Key Takeaways

Quotes

Resources and Links

Slack https://slack.com/

Zoom https://zoom.us/

NinetyEight Website https://www.ninetyeightla.com/

The Koi Pond https://www.ninetyeightla.com/koi-pond-gen-z

The Koi Pond Discord https://discord.com/invite/eEuzjjaGY5

Connect with Celine

https://www.linkedin.com/in/celine-chai

https://www.instagram.com/celinec_xx/

https://www.instagram.com/genzkoipond/

https://www.youtube.com/@celinec_xx

NinetyEight Website and Social Media Platforms

https://www.ninetyeightla.com/home-gen-z

https://www.linkedin.com/company/ninetyeightla

https://www.instagram.com/ninetyeight.ab/

https://www.facebook.com/ninetyeightla/

https://www.tiktok.com/@ninetyeightla

https://twitter.com/ninetyeightla

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