Cognitive science is helping us understand how to communicate more effectively with people who don’t currently accept the science behind global warming and climate change. There’s hope. Find influencers and convince them. Play up “the climate is changing” angle and play down “the humans are causing it” angle. Find people inside the tribe who can be effective influencers. Talk about the hurricanes and wildfires. Don’t broadcast and expect to be effective. This is an oral version of the article of the same name in the TFIE Medium publication.