The Freight Pod
The Freight Pod
Andrew Silver
Ep. #39: Kara Smith-Brown - Marketing Masterclass
1 hour 23 minutes Posted Nov 7, 2024 at 12:00 pm.
Entrepreneurial Parenting and Business Priorities
Navigating Leadership and Emotional Maturity
Marketing Girl Evolution in Freight Industry
Aligning Sales and Marketing Teams
Leveraging Intent Data in Freight
Strategic Flag Planting for Marketing
Marketing Team Challenges and Resilience
Overcoming Doubt and Achieving Success
Empowering Women in Male-Dominated Industry
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Show notes
Kara Smith-Brown joins us on this week's episode to discuss her career in marketing, how her company, LeadCoverage supports the freight industry, and her new book, The Revenue Engine, that comes out November 19th. Together, we explore how aligning sales with marketing can lead to a harmonious and successful business environment. By sharing her journey from the early days at Echo Global Logistics, Kara illustrates the potential of modern marketing tools to create a distinct edge for businesses...