] Introduction to LaToya Russell and the topic of finding a specialty niche LaToya shares her story and how she got started as an Online Business Manager (OBM).  [4:32] Some of the fears people have about switching to a specialized niche - LaToya and Craig discuss common reasons why people think they shouldn’t specialize and compelling reasons why they should. [8:36] How “Software as a Service” (SaaS) is a great specialty to offer as a freelancer or VA - Craig and LaToya explain the benefits of niching down into this service. [10:18] Specialty niches that are in demand in the automation/technology space and beyond Strategies for making a successful transition to a specialty niche [11:59] Stagger your transition - strategies and reasons why you should choose certain clients rather than blasting notifications to all your clients. [16:17] How to navigate the challenge of offering generalist VA services and specialized automation services to the same client - strategies and examples for pricing each type of service.    Final thoughts and tips for those who are ready to specialize in a niche [17:46] #1 It’s okay not to know exactly what you want to do - examples that illustrate the importance of being able to try a speciality and change it if necessary. [19:03] #2 Have meaningful rates - the importance of taking it step by step. [19:59] The types of clients LaToya works with - the stage they’re at and the specific needs they have. [21:15] How to learn more about LaToya   Resources and tools discussed in this episode: Freelance University  Learn more about LaToya Russell: Website: Quitting Corporate   On Instagram: @bylatoyar   On Facebook: @quitcorporate   The OBM Office     Ontraport   Klaviyo  Omnisend ActiveCampaign   ConvertKit   Autopilot   AutomationHQ  AWeber   FG Funnels   ClickFunnels   Facebook Groups Infusionsoft (now known as Keap) Zapier  Adobe Creative Cloud