Show notes
How do you sell yourself and your freelance services? In today’s episode, Ryann Dowdy shares strategies for attracting your ideal clients with a concept known as social selling. If cold calling is a challenge for you, social selling will squelch those fears. And for those of you who aren’t natural salespeople, it might be exactly what you’re looking for! Podcast Outline: [0:38] Introduction to Ryann Dowdy and the topic of social selling - Ryann describes her journey and how she became an entrepreneur. [4:57] How selling and cold calling can be a challenge for freelancers - Ryann explains how social selling can squelch that fear. How a Freelancer Attracts Clients Using Social Selling Strategies [7:51] #1 Stop prejudging and start talking about your business on social media - how “your warm market is your fastest path to cash.” [8:41] #2 Start talking to people - the different types of people you can connect with and ask for help. [9:30] #3 Join Facebook Groups and other types of social media communities - some encouragement and tips for starting conversations with businesspeople. [11:13] How people understand virtual work more than ever before, making potential clients available within your network - Ryann and Craig discuss where the fear of selling might come from and how social selling compares with in-person meetings and conferences. [15:13] How to approach someone on LinkedIn who falls into your dream client category when you don’t know them or have a bridge to them through another relationship - Ryann outlines the steps she and her team would use to connect and start a conversation. [18:30] How some LinkedIn requests are self-promotional, but a personal, more relational connection makes a good first impression - some tips for what you shouldn’t say and some advice for letting go of expectations and being authentic. [22:42] Tips for introverts - how social selling can be fantastic for introverts, since being an introvert is a superpower. [24:48] Final tips on how to be confident at social selling - Ryann explains how confidence is built through practice and putting yourself out there. [27:21] How to set realistic expectations - two concepts that illustrate the importance of persevering even if the first contacts don’t work out. [32:58] How to connect with Ryann and learn more about what she’s doing [34:04] How to learn more about Freelance University Resources and tools discussed in this episode: Learn more about Ryann Dowdy: Social Sellers Academy On Instagram: @socialsellersacademy On Facebook: @socialsellersacademy On LinkedIn: RyannDowdy LinkedIn Instagram Facebook Facebook Groups The Tipping Point by Malcolm Gladwell The Optimize Your LinkedIn Profile Class with Donna Serdula
