] Introduction to Brittney Lynn and the topic of leveraging PR to build your freelance business and add clients [1:47] Brittney shares her story how she got involved in the PR space. [5:40] What PR looks like for a freelancer in a digital age - recommendations for when you’re just getting started and building your client list. [9:54] How to overcome imposter syndrome - how it’s common with successful entrepreneurs and steps you can take to lessen it. [13:22] How PR could be a launching pad that leads to other opportunities that diversify your business and provide a more lasting, organic reach than paid advertising.   Steps to Move Forward with a PR Plan to Land New Clients [16:55] Know where your ideal customer’s audience is spending time - how to find the right podcast to pitch and how to focus on the audience. Brittney shares specific advice for making a pitch stand out. [23:44] Some hallmark characteristics of a good pitch - how to make a pitch concise, personal, clear, and captivating. Brittney gives specific examples of ways you can form your pitch. [29:06] How writers can prepare themselves to be published in a big publication - examples of ways you can showcase your work and network with other freelance writers. [32:00] How building a virtual team is a big growth area - tips to know what topics are hot and what you should pitch yourself on. [34:51] What VAs could do as a service for the PR space - how it’s going to become more and more popular as podcasts grow. [38:54] How to get to know Brittney Lynn   Resources and tools discussed in this episode: Learn more about Brittney Lynn: Brittneyllynn.com  On Instagram - brittneyllynn  On Pinterest - Brittney Lynn | PR + Media for Entrepreneurs   On Facebook - @brittneyllynndotcom  The Human Connection Podcast Free pitch templates from Brittney Lynn    Pat Flynn Smart Passive Income Huffington Post (HuffPost) Forbes Shannon Mattern   Facebook Ads  Google  Apple Podcast Charts LinkedIn