] Introduction to Cynthia Trevino and the topic of making self-introductions memorable in a virtual world [2:39] Cynthia's backstory and how she serves her clients right now [5:11] Craig shares a story that illustrates the importance of preparing an introduction so people can grasp the business concept you're introducing. [6:34] How to speak directly to the people you want to serve [8:03] How the COVID-19 pandemic has changed the way people network to find their ideal clients   Five Steps to Making a Memorable Self-Introduction [9:53] #1 Decide what you want to accomplish with your self-intro how to stand out to the right people, your ideal clients. [11:25] #2 Choose a format - examples illustrating how to connect on a personal level and be intentional using stories that relate to your ideal clients' deepest pain points and desires. [18:40] #3 Explore how to make yourself more memorable - ways to refine your story and online copy to position it in a way that relates to your clients' problems. [22:55] #4 Be very specific and repel your non-ideal clients - how to appeal to the people you most want to serve as you niche down your business. Cynthia also shares an example of what to say if your niche is broad at the beginning of your business. [26:18] #5 Test, rework, and refine - how to choose one of these ideas, practice them, and then listen for the clues (the "tell me more" moment). [27:18] Recap of the five steps to making a memorable self-intro [29:39] How your self-intro will morph and evolve over time as you grow in experience or niche down [30:26] How to get to know Cynthia Trevino and access additional resources   Resources and tools discussed in this episode: Learn more about Cynthia Trevino on her website: https://shemarketsmentor.com/  Blog post: "How to Polish Your Pitch and Connect with Ideal Clients" https://shemarketsmentor.com/how-to-polish-your-elevator-pitch-and-connect-with-ideal-clients/  Free Cheat Sheet: "21 Practical Tips to Become a Consistent Content Creator" cynthia123.com https://shemarketsmentor.mykajabi.com/Create_Content_Consistently  Cynthia's book: She Markets: A Guide for Women Entrepreneurs on Amazon  https://www.amazon.com/She-Markets-Guide-Women-Entrepreneurs/dp/0990825299/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1615426582&sr=8-1    Zoom https://zoom.us/  Facebook https://www.facebook.com  Facebook Groups https://www.facebook.com/groups/  Facebook Ads https://www.facebook.com/business/ads  Facebook Messenger https://www.messenger.com/  The 4-Hour Workweek by Tim Ferris's https://fourhourworkweek.com/  Instagram https://www.instagram.com/  LinkedIn https://www.linkedin.com/