Show notes
During the COVID-19 pandemic, we’ve seen digital content consumption increase like never before, leading to significant growth in freelance opportunities. Today I’m joined by Julia McCoy, who will teach you a 4-step process for building a content marketing system in your freelance business. We’ll share important content marketing strategies so you can grow your influence, client base, and income streams! Podcast Outline: [0:47] Introduction to Julia McCoy and the topic of content marketing - Julia describes how she started her freelance journey and where she is today. [5:40] How Julia’s book Skip the Degree illustrates how passion and opportunities led to an important pivot in her career and freelance journey. [7:02] How the freelance movement is growing exponentially during the COVID-19 pandemic with increased digital content consumption - Julia and Craig discuss how this trend will continue with remote work going mainstream. [12:25] How picking a content channel allows freelancers to leverage their expertise - Julia and Craig discuss the concept of mastery and share some important content marketing strategies (e.g. the website first approach) that build trust in your audience. [18:17] The importance of consistency and how you’ll see success with content over time - how content is a long game and builds an enduring freelance business. [19:46] Getting started with a content marketing initiative - Julia recommends a process you can follow to achieve success and create your own self-started career based on your passion (the 4 L’s). [23:04] The value of mentorship - how students at Freelance University come for the courses but stay for the mentorship and support. [24:11] Further steps to levelling up once you have the skills, the mentor, and the knowledge - how you can build a legacy and create something that’s rewarding as you pick a channel and delegate the rest. [26:44] Final insights for freelancers who want to have a great year in 2021 - how the freelance market and opportunities will help you thrive and how it’s important to stay in your “zone of genius.” [28:41] How you can grow your freelance business and seek opportunities that bring other streams of income. [29:52] Where to learn more about Julia McCoy Resources and tools discussed in this episode: Learn more about Julia McCoy on Twitter https://twitter.com/JuliaEMcCoy and Instagram https://www.instagram.com/fementrepreneur/ Julia’s websites: Content Hacker https://contenthacker.com/ Express Writers https://expresswriters.com/ The Write Blog https://expresswriters.com/write-blog/ Julia’s book on Amazon: Skip the Degree, Save the Tuition https://www.amazon.com/dp/B08S5SC61H Upwork https://www.upwork.com/ Google https://www.google.com Clubhouse https://www.joinclubhouse.com/ YouTube https://www.youtube.com Facebook Groups https://www.facebook.com/groups/ TikTok https://www.tiktok.com/en Instagram https://www.instagram.com/ Instagram Reels https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement IGTV https://about.instagram.com/features/igtv Facebook Ads https://www.facebook.com/business/ads
