Opening thoughts 0:47 - Introduction to the topic of Finding Great Clients 3:02 - Four Ways to Find Great Clients:   3:53 - #1: Referral Marketing   3:56 - The power of a recommendation from someone you know, like and trust 5:59 - Two types of referrals: 6:07 - Indirect referrals 6:47 - Direct referrals 7:21 - Three quick steps to getting great client referrals 8:57 - Current and past clients 9:51 - Family and friends 10:17 - Past employers and colleagues 10:37 - Local connections 11:36 - Other freelancers and virtual assistants that don’t do what you do 7:25 - #1: Determine your ideal client referral 8:41 - #2: Identify your best referral sources: 12:14 - #3: Build your referral system 12:34 - Example of a referral request   13:57 - #2: Networking   14:15 - The benefits of networking 14:51 - Common networking fails to avoid: 14:58 - Not being yourself 15:46 - Not being prepared 16:09 - Monopolizing the conversation 16:37 - Being too focused on selling yourself 16:54 - Not following up 17:09 - Not being focused on the relationship 18:00 - Three types of networking opportunities: 18:10 - Events 19:16 - Groups 19:55 - Locations 20:28 - Course recommendation   20:58 - #3: Content Marketing   21:01 - Definition of Content Marketing 21:46 - The benefits of Content Marketing 22:40 - The CCTC Formula 22:46 - Content 23:06 - Credibility 23:22 - Traffic 23:38 - Conversion 24:02 - The challenge of Content Marketing 24:27 - Five quick questions to help define a Content Marketing plan: 24:33: Why do you want to create content? 25:48: Who is your target audience? 27:01: What content channels would fit you and your audience? 28:36: How often will you create and distribute the content? 29:32: How will you determine success?   30:56 - #4: Strategic Cold Calling   31:31 - Old vs. new definition of Cold Calling 32:38 - Three steps to making contact with your ideal client: 36:25 - Do they currently have an established social media presence? 36:42 - Do they regularly publish valuable content? 37:02 - Do they have active revenue streams? 37:10 - Does their voice or persona resonate with you? 37:50 - Do you see potential gaps that you may be able to fill with your services? 32:56 - Profile your ideal client. 33:57 - Source your ideal client. 36:15 - Screen potential clients: 38:22 - Important principle about marketing yourself   38:40 - Summary of Four Ways to Find Great Clients 39:19 - Final thoughts   Resources and tools discussed in this episode: Yelp: https://www.yelp.com/ Eventbrite: https://www.eventbrite.com/ Google: https://www.google.com/ Meetup: https://www.meetup.com/ Rotary Clubs: https://www.rotary.org/en BNI: https://www.bni.com/   eWomenNetwork: https://www.ewomennetwork.com/page/homepage   WeWork Coworking and Office Space: https://www.wework.com/ Work Nicer Coworking: https://www.worknicer.com/   Instagram: https://www.instagram.com/ IGTV: https://business.instagram.com/a/igtv   Twitter: https://twitter.com/ Twitter search: https://twitter.com/search-home?lang=en   Facebook: www.facebook.com/ Facebook Reviews: https://www.facebook.com/help/434605260012677 Facebook Live: https://live.fb.com/ Facebook Groups: https://www.facebook.com/groups/   LinkedIn: https://www.linkedin.com/reg/join LinkedIn Recommendations: https://www.linkedin.com/help/linkedin/answer/90 LinkedIn search: https://www.linkedin.com/help/linkedin/answer/3544/searching-for-people-on-linkedin?lang=en YouTube: https://www.youtube.com/ YouTube Live: https://www.youtube.com/live_dashboard   iTunes: https://www.apple.com/ca/itunes/   Google Analytics: https://analytics.google.com/analytics/web/ Google Goals: https://support.google.com/analytics/answer/1012040?hl=en   Freelance University courses: Referral Marketing Success: https://my.freelanceu.com/courses/referral-marketing-success Become a Networking Rock Star: https://my.freelanceu.com/courses/become-a-networking-rockstar