Unfortunately, many businesses aren't clear about how they help their customers. Without even realizing it, freelancers and businesses of all sorts are confusing potential customers and causing them to look somewhere else for help. The simplest message is the one that wins.

In this episode, the guys discuss how the StoryBrand framework is the key to telling your company's story in an appealing way that leads to more business.

Episode Links:

• Ben Howard
• Sylvan Esso
• Ozma - Korobeiniki
• Clubhouse
• Building a StoryBrand: Clarify Your Message So Customers Will Listen
• Unslush Weekly
• Total ANNARCHY
• Substack
• The Hustle
• Matt Olpinski
• Delicious Brains

The Freelance Dance Picks of the Week:

• Jake: SleepWatch (be smarter about your sleep)
• Marty: Zero Fasting (your personal fasting coach)
• Brandon: Email newsletters

The Freelance Dance Around the Web:

• Twitter: @_freelancedance 💃🏽🕺

  • Jake is @jake_jay
  • Marty is @martylouis
  • Brandon is @brandonwatts

• Instagram: @thefreelancedance

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• TheFreelanceDance.com