Capital One recently shared their Q2 earnings.Their marketing spend was $1.7B, up 23% year over year. Today, we dive into how Capital One used that budget and the implications for marketers in lending.Carlos & Nick expand on the coverage in this week's Newsletter Edition. https://www.thefreetoaster.com/p/5-things-marketers-should-draw-from *****Are you a leader at a consumer lender or publisher!?If so, we have an event for you!The Affiliate Marketing Summit For Lenders & PublishersSponsored by Experian, Engine by Gen, Prism Data, Tare.io, and EXLSan Francisco - September 23rd & 24thThe Exploratorium150-person, curated roomEarly bird tickets ($999) end August 1, increasing to $1499 August 2ndLearn more: events.thefreetoaster.com ***** Sign Up For Our NewsletterThe Free Toaster Newsletter ships every Wednesday at www.thefreetoaster.com, curating the biggest stories at the intersection of consumer lending, marketing, and technology.******Please Support Our Sponsors! Fintel Connect Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast Bulldog Media Group:Bulldog Media Group is a leading performance marketing company that specializes in online customer acquisition for clients in the financial services industry. Since 2000, they have focused on financial services digital marketing as their core niche. https://www.bulldogmediagroup.com/ Spinwheel: Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=july New Market Growth (Carlos’ agency)NMG focuses on building affiliate marketing programs for consumer lenders.www.newmarketgrowth.com