The Forward Minds
The Forward Minds
The Forward Lab
Protecting Cashmere's Supply Chain with Oyuna Tserendorj
39 minutes Posted Jun 10, 2021 at 9:12 am.
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On today’s show we’re joined by Oyuna Tserendorj, the founder and creative director of heer eponymous brand. Known for architectural silhouettes and uplifting hues, Oyuna uses one soft, natural fibre in particular: Mongolian cashmere.
Cashmere, the ‘diamond of fibres', represents 4bn of the 60bn global luxury market. The demand keeps on growing creating a vicious circle that is weakening Mongolia's cashmere supply while wrecking its natural environment.
Keep listening to learn why cashmere is so precious and why protecting its supply chain is essential.
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