How to Succeed By Niching In with Troy Klongerbo from The Focus Factory

How to Succeed By Niching In with Troy Klongerbo

42 minutes Posted Apr 29, 2019 at 11:00 pm.

What is Fisheye Marketing?

The topic of niche - and how do you pronounce it?

One example of niching in - a lake fisherman

Even those who don’t appear to be a niche - they are

The difference between being a generalist and a specialist and its impact on your profitability

Determine who you service or what you provide as a niche

The fear of niching in and the discovery journey of your niche

What the value of niching in looks like - real customer reaction and perpetuating it in the real world

Careful considerations of niching in

The definitions of niche and how they may get in our way

 Your niche may be your value you provide

Are you the general practitioner or are you the cardiologist of your industry?

The One Thing by Gary Keller and Jay Papasan - recommended reading 

What’s more profitable - being niched in or not?

The value of less customers and doing work you love - by niching in

Focus of the Week: - Consider how your business would improve by specializing further into your niche - and are you niched in?

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Show notes

In this episode we talk with business owner, Troy Klongerbo, founder of Fisheye Marketing. In the theory of finding your audience, we discuss the detriment of assuming everyone is your audience and instead prefer the value in niching in.

Is it Niche or is is “Neesh?” - we talk about that, too!

IMPORTANT POINTS

There are two ways you can specialize, either who you service or what you provide.

By niching in we’re able to provide such a better customer experience by understanding them in a very intimate way.

27:25 - The One Thing by Gary Keller and Jay Papasan - recommended reading

LINKS

Troy’s company website - Fisheye Marketing

Troy’s Instagram account

Troy’s Twitter account

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