Show notes
How could something as low-tech as direct mail possibly be effective in the digital age?
Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.
How could something as low-tech as direct mail possibly be effective in the digital age?
Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.