The First Customer
The First Customer
Jay Aigner
The First Customer - How To Spot Winning Founders with Bo Motlagh and Frank Shultz
31 minutes Posted Apr 8, 2026 at 1:00 pm.
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In this episode, I was lucky enough to interview Bo Motlagh and Frank Shultz, co-founders of United Effects Ventures. Bo shares how his upbringing in a family of business owners instilled an early work ethic, while Frank reflects on lessons learned from growing up with an entrepreneurial father and bootstrapping his own companies. Together, they discuss the origins of United Effects Ventures, the pivots that shaped their business model, and how a simple question about purpose led them to co-f...