The First Customer
The First Customer
Jay Aigner
The First Customer - Turning Wearable Noise Into Boardroom Gold with ROOK Founder Marco Benitez
27 minutes Posted Sep 10, 2025 at 1:00 pm.
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Show notes
In this episode, I was lucky enough to interview Marco Benitez, CEO and founder of ROOK, a company revolutionizing how wearable health data is integrated and used. Marco opens up about his entrepreneurial journey, from growing up in Mexico to moving his family to the U.S. to pursue bigger opportunities. He reflects on how his first startup shaped his path, how COVID-19 became the catalyst for ROOK’s pivot, and the game-changing moment when their very first insurance client validated their A...