The First Customer
The First Customer
Jay Aigner
The First Customer - Turning a High-Risk Market into a Scalable Business with Aubrey Amatelli
26 minutes Posted Jul 9, 2025 at 1:00 pm.
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Show notes
In this episode, I was lucky enough to interview Aubrey Amatelli, Founder and CEO of PayRio—the first payment provider focused exclusively on alternative medicine. Aubrey shared how her roots in Silicon Valley and a traditional finance career at JP Morgan eventually led her to launch PayRio, combining her passion for cannabis and her expertise in payments. She walked me through the complicated regulatory landscape that makes payment processing for cannabis so challenging and explained how Pa...