The First Customer
The First Customer
Jay Aigner
The First Customer - What Most Startups Miss About Lead Gen with Founder and CEO Bert TerHart
20 minutes Posted Apr 16, 2025 at 4:00 pm.
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Show notes
In this episode, I was lucky enough to interview Bert TerHart, CEO and Founder of LeadBrain AI. Bert shares how his upbringing in a small Canadian town and the work ethic of his entrepreneurial father shaped his approach to business. From surveying frozen land with his dad on holidays to founding three companies in the tech and healthcare sectors, Bert emphasizes the importance of deep customer commitment and understanding your niche. He recounts his journey from System Modal Software ...