The Fire Break | Innovations in Wildfire
The Fire Break | Innovations in Wildfire
Steve Wolf | Wildfire Scientist
You Can Get Rich by Fighting Climate Change | Josh Dorfman
52 minutes Posted Oct 2, 2025 at 10:00 am.
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Sustainability entrepreneur Josh Dorfman, founder of the media platform Supercool, shares his mission to uncover "real-world climate solutions" that cut carbon while boosting profits and improving modern life. Drawing on his experience launching a carbon-negative building materials company with SpaceX engineers, he reveals the secrets to successful climate-tech startups and the "win-win" innovations that are already changing the world.

In this episode, you'll learn about:

  • The "Supercool" Philosophy: Why solving climate change doesn't require sacrifice and can actually make life better.

  • Planted: The incredible story of creating a carbon-negative building material from a fast-growing grass and landing a 100-million-panel order.

  • Win-Win Solutions: How companies are using AI to electrify school buses (Zūm) and eliminate food waste (Wasteless).

  • The Circular Economy: A look at "urban mining" for rare earth magnets (Cyclic Materials) and creating a used market for e-bikes (Upway).

  • The Art of the Pitch: A masterclass in fundraising, selling your vision, and knowing when to "stop talking."

  • The SpaceX Mindset: What it's like working with ex-SpaceX engineers to solve massive problems.

  • The Future of Building: A discussion on moving away from flammable materials and the potential of modular homes like Boxabl.