Show notes
In this rebirth of the FinTech Files podcast, George Aliferis speaks to Lars Markull about embedded finance, discussing its progression, challenges, and potential future developments. The conversation covers notable examples such as Shopify and Starbucks which show successful integration of financial services to enhance customer value. Lars touches on the importance of selecting the right partners, the nuances of different financial products, and the potential for embedded finance in sectors like B2B, B2C, and beyond. The discussion also explores the idea of 'fantasy fintech' and how non-financial companies can creatively integrate financial services to drive revenue and customer value.More about Lars Markull & Embedded Finance ReviewFollow Lars on Linkedin: https://www.linkedin.com/in/larsmarkull/Subscribe to Embedded Finance Review (newsletter, podcast, events): https://www.embeddedfinancereview.com/Watch his YouTube channel @LarsMarkull The slides are from this presentation: https://www.embeddedfinancereview.com/p/how-to-win-in-embedded-finance-my-29-slide-intro-guideTO GO FURTHERChallenge the status quo, cut through the hype, and debunk misleading marketing claims. 🧑🏽🎓 Alternative Investments Course: https://bit.ly/Alts_Invest ($14.90)📩 Newsletter: https://bit.ly/3AxnyTY (Free)George on Linkedin: https://www.linkedin.com/in/georges-aliferis-caia-60078312/RELATED EPISODESPrevious episode with Synapse https://pod.link/1511595070/episode/5fda76e9a5631b2789691d36c42d9a72Previous episode with Matt Mouro https://pod.link/1511595070/episode/7a1bd15bcacc10df948583ca5cc7d1bcPrevious episode with DriveWealth (embedded stock brokerage) https://pod.link/1511595070/episode/abcaa0cfbad2f9e5454330f5083476cfPrevious episode with ZeroHash (embedded crypto) https://pod.link/1511595070/episode/bfb9bd45463a862d59e595f52de6f379Discussion with Lars about his content strategy: https://youtu.be/xcz896wMWLMUseful links for podcasters: Receive podcasting tips (for businesses) in your inbox: https://oramatv.substack.com/Get professional help with your podcast: https://orama.tv/What I use for editing: Descript https://get.descript.com/1ldhm44pyr0pTIMESTAMPS00:00 Every Company will be a Fintech - Angela Strange from a16z in 202000:27 Defining Embedded Finance03:16 Matt Mouro on embedded finance and analogies vs nuance as an investor and operator04:25 Shopify: A Role Model in Embedded Finance06:48 Starbucks: A Case Study in Embedded Finance08:47 Implementing Embedded Finance: Challenges and Strategies13:51 Fantasy FinTech: Imagining New Possibilities16:12 Exploring Payment Integration16:36 Investment and Insurance Products17:01 Embedded Investing Opportunities17:46 Challenges in Embedded Finance18:30 Potential for Employer-Employee Financial Tools19:19 Conclusion and Final Thoughts: Orama to become a Fintech?A podcast produced by Orama https://orama.tv/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com
