Show notes
In this episode of The Fintech Files, we are investigating the power of storytelling for B2B fintech with Ashley Poynter, Chief Storyteller at Content Rewired. Ashley is a trained journalist and now works with many firms in the B2B, Fintech and Payment space. IN THIS EPISODE 00:00 Career 02:45 Marketing challenges for B2B Fintech 05:00 A data-driven approach to storytelling 08:32 Who is doing it well in the Fintech industry? Example of Billtrust and Chime 14:25 How to get started with content marketing 19:00 Education in the marketing mix ABOUT ASHLEY POYNTER Ashley, Chief Storyteller at Content Rewired, has been telling tales (the good kind) for the past fifteen years. As a trained journalist, she was drawn to content marketing to help companies craft, produce and promote the most important stories about their brands, products and services. She’s worked with both B2C and B2B companies across a range of industries, including Payments, SaaS, FinTech, FinServ, Healthcare, Health & Wellness, Retail, IT and others. She’s worked as a Director of Strategy, Account Manager, Social Media Specialist, and Copywriter at agencies and industry organizations, with her eye ever on perfecting content marketing strategy. When she’s not weaving words and strategies together for clients, Ashley spends her time with her smoosh-nose (dog), Lobo. She can also be found running around town, training for the next marathon. QUOTE “Stories are fundamental to how we think about the world. Writing them isn’t just for journalists and novelists anymore. Organizations and brands need to become adept at creating their own stories – their own narrative about who they are, the vision for the future and how their products, services and solutions will change people’s lives.” LINKS https://contentrewired.com/resources/ https://contentrewired.com/ ABOUT THE FINTECH FILES PODCAST The Fintech Files is a podcast dedicated to helping the Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics like marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you. The Fintech Files is brought to you by Orama and hosted by George Aliferis. Newsletter: https://fintechorama.substack.com/ Website https://orama.tv/the-fintech-files/ Subscribe on YouTube: http://bit.ly/2FQSunJ Listen on iTunes: https://podcasts.apple.com/gb/podcast/the-fintech-files/id1511595070 Or on every podcast platform https://pod.link/1511595070
