Jon’s Career & Origins of Velox 03:30 The drivers of change in sales and trading 06:30 Impact of the iPhone and Silicon Valley on Wall Street 10:20 The state of the front office 16:07 The right platform for sales and trading technology 21:50 Allowing to innovate faster 25:20 B2B Fintech Marketing at Velox 30:00 Jon’s writing and its impact in the client life cycle 33:00 Dealing with Excel and legacy technology  39:19 Advice to transform capital markets technology 42:00 Lighthearted questions   LINKS TO VELOX AND JON https://www.linkedin.com/in/butlerjon72/ https://www.linkedin.com/company/veloxfintech/ https://www.veloxfintech.com/   JON BUTLER’S ARTICLES https://www.linkedin.com/in/butlerjon72/detail/recent-activity/posts/ https://www.etfstream.com/features/velox-ceo-lack-of-etf-trading-systems-stunts-business-growth/ ABOUT THE FINTECH FILES PODCAST Newsletter: https://georgealiferis.substack.com/ Website https://orama.tv/the-fintech-files/ Subscribe to get all the updates: http://bit.ly/2FQSunJ  More episodes on YouTube: https://www.youtube.com/watch?v=BdaEDe9-1uo&list=PLXTR2SfmGn376VCERWwvNPSAh1ZAXqG6v Listen on iTunes: https://podcasts.apple.com/gb/podcast/the-fintech-files/id1511595070   The Fintech Files is a podcast dedicated to helping the Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics like marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you. The Fintech Files is brought to you by Orama   Elsewhere on the web: http://orama.tv http://instagram.com/fintechorama http://twitter.com/fintechorama http://facebook.com/officialorama