LISTEN — While visiting L.A., Jonathon sits down with Blake Ricciardi, owner of Popular Demand. The two discuss how Blake's built one of the hottest street wear/lifestyle brands in the country in just five years. Blake details his past at Karmaloop and discusses the future of retail from an independent brand's perspective. Is radio for rappers equal to retail for brands like his? Later, he explains how male shoppers have adopted similar wardrobe building habits to women. Lastly, Blake talks about Toronto's brand and how it's changed in his eyes over the years. Welcome to #TheFacultyCo