Given that ninety-eight percent of startups never raise venture or angel money, raises the question -- why do so many entrepreneurs put off making sales, a critical source of capital, a core part of their daily ritual? In this podcast, we'll discuss with two highly seasoned tech sales professionals the Selling Framework for Startup Founders, a set of seven precepts put together by the MESA organization (www.mesagroup.org) and the Exponential Group (www.exponentialgrp.com) to help founders lean into the sales process earlier and be more effective selling. Produced by the Exponential Group <a href= "http://www.exponentialgrp.com">www.exponentialgrp.com</a> <a href= "https://www.exponentialgrp.com/knowledge-base/a-selling-framework-for-startup-founders"> Associated blogpost: Selling Framework for Startup Founders</a> <a href= "https://www.amazon.com/Great-Demo-Stunning-Software-Demonstrations/dp/059534559X"> Book referenced in conversation: Great Demo.</a>

The MESA Growth Story

The Exponential podcast is for entrepreneurs, investors, and those looking to build or help build the next great technology company. On the show, we discuss all things that help startups survive, grow, and prosper: from managing cash to selling to raising investment dollars and more. 

Topics vary greatly but are almost always associated with what it takes to start, run, and grow a young technology company. 

Hosted by Tim Bates and produced by the Exponential Group in association with the MESA organization.