Thinking of implementing a new digital sales system, or simply changing&nbsp;the look of your website? Investing thousands of dollars, only to hear back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare Host: Andrew Birmingham
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THE EXPERIENCE EFFECT -  EP 6 - How to embrace the future, but stay true to your brand

We are living through times of rapid change. New technology has affected almost every area of our lives &mdash; so why should the way we do business stay the same?
Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the &lsquo;age of the customer&rsquo; really mean for your business?&nbsp;
Real people, practical insights and good business. The Experience Effect &mdash; a podcast about doing business in the experience economy.&nbsp;
Hosted by Andrew Birmingham &amp; brought to you by SAP.