Covid19 has impacted the lives of every individual and business. Business leaders are finding it challenging to make decisions in this uncertain time.However, it is clear that only customer-centric companies are going to survive. But this requires the customer experience strategy which is more relatable in the COVID19.In this podcast, Samir Kumar Sah discusses:-How to start with CX strategy.How to categorise your business based on the current state of crisis.Five phase framework for making a decision for each category of business.Initiatives taken for each category of companies.