Episode 154

Released November 16, 2023

In this episode Randy Crane – the "fearless marketer" – promotes the use of greater emotion in the marketing process.

Randy talks about sales techniques and how difficult it can be to sound original, authentic, or even innovative. Randy feels many of the old school methods are now outdated such as the Features, Advantages, and Benefits process he’s seen used in the past.

Visit www.suefirthltd.com for more. Also, connect with Sue on: * LinkedIn  * YouTube  * Twitter Podcast editing & production: @jonbuscall