Marketing your products, services, an causes is no longer enough if you want to grow your brand.
Now, you may be a little confused by that statement but it's the truth.
Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to feel like they are part of something bigger than just a means to a transaction.
As an entrepreneur (small business or otherwise) you are no longer competing for people's wallets, you're also competing for their time, attention, and their trust.
On today's episode, we start part 1 of a 2 part series on the experience economy. Alan sits down with Joseph Pine II, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Joe is also the co-author of The Experience Economy: Competing For Customer Time Attention and Money.
Connect with Joe