The Everyday Marketer Podcast
The Everyday Marketer Podcast
High Touch Marketing
003 - Your Bio is holding you back. Here's how to fix it.
27 minutes Posted Nov 20, 2020 at 12:15 am.
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Whether you realize it or not your bio is holding you back. We live in the attention economy and if you can't communicate exactly what you do in a short, clear, message that speaks to who you are, why you care, and how you help, then you will NEVER grow in the digital space. 

On today's episode, Jonathan and Alan break down bio's specifically on LinkedIn, why yours probably sucks, why it's holding you back, and how to craft one that helps you stand out in the digital space. 

What's the challenge: You are too close to your brand. You're also very passionate about what you do,  which leads to confusion and overcommunication. You need outside sources to help you communicate your clear message. 

What's the opportunity: With a clear honest bio you'll stand out in a good way. Gain traction and consistency across platforms. you'll have a clear unified message. And you'll gain clients.

What's the takeaway: Clarity first then cuteness. Get HONEST feedback. Analyze every word & lop off the excess.

A resource we recommend: Our Identity Blueprint.

Need help clarifying your brand message? Book a session