The Midlife Business Coach
The Midlife Business Coach
Shaheen Plunier
The First Thing Every New Coach Should Do (and Why You’re Leaving Money on the Table if You Don’t)
17 minutes Posted Apr 13, 2025 at 5:49 pm.
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Welcome back to The Midlife Business Coach Podcast! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear.

In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to $280K+ with ease, alignment, and a whole lot less hustle. Spoiler: it’s not another Reel, another post, or dancing on TikTok.


It’s building your email list—the most powerful, profitable asset in your business.

We’re diving into:

  • Why your email list is the only audience you truly own

  • How to grow your list daily (even if tech overwhelms you)

  • Why social media is not a strategy—it’s a supplement

  • The exact system I use to bring in hot leads for as little as $1/day

  • How I nurtured leads into masterminds, private clients, and multi-figure months


Plus, I’ll tell you how to actually get it done without overthinking or perfectionism holding you back—and how to join my 4-week Level Up Your List mini mind to make it real (finally).

If you’ve ever said, “I want to grow my business but I don’t have an audience…” this episode will change everything.


✨ Let’s build your list, your movement, and your empire—together.

➡️ Join the Level Up Your List™ Mini Mind here