Marketing a company or product is something we see every day in commercials, ads, and online searches. But what goes on behind the scenes? How can a company get begin marketing itself and where exactly should they start?This episode of The Electrical Apparatus Show asks these questions with two unique interviews: Blake Bailey of designmotors shares the marketing perspective of a new company just beginning to put themselves out there and Tim Daro of Bernard & Company speaks about his experience as a long-time marketing professional for industrial companies. Sponsored this month by ABB Motors & Mechanical (www.baldor.com/brands/baldor-reliance/products/motors/ac-motors/iec-frame-motors) and Electro Static Technology (www.est-static.com).Facebook: Electrical Apparatus MagazineTwitter: @elecappmagLinkedIn: Barks Publications, Inc. (Electrical Apparatus Magazine)Site: eamagazine.com