The Elastic Brand
The Elastic Brand
Elizabeth Elcoate
Hillary Weiss on branding ourselves, finding our niche, and defining our strategy
1 hour 1 minutes Posted Feb 14, 2020 at 8:00 am.
0:00
1:01:48
Download MP3
Show notes
In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.
In the show Hillary and Liz talk about:
- Branding ourselves and our own companies
- Becoming a company as opposed to a freelancer
- Naming our companies and trading under a business name
- Defining our own brand strategy
- How creating a strong, individual brand and voice can set us apart from other designers and creatives
- How having professional photography is vital for your website and assets
- How to find the time to properly brand ourselves
- Finding our niche market
- How we’re both a little bit in love with Steve Folland from Being Freelance