Welcome to the Elastic Brand! Here's a quick intro from your host Liz Elcoate as to what you can expect over the coming episodes.

Ep 1 - Mike Kus on designing for digital, processes and inspiration

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means.  We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.