How do you write a brand promise you can keep?  This episode was live streamed via LinkedIn and includes some interesting insights from Siobhan Miller - Partnerships and Marketing Manager, poddiy as well as Louise Tilley - Marketing Operations Manager, SAGE Group. If you&apos;d like to be part of the conversation, drop me a line or follow me on LinkedIn and join us for the next episode to have your say. https://www.linkedin.com/in/richardleemiller/ richard@crispand.co

Know your people

STRUCTURE YOUR BRAND FOR SCALEABILITY AND GROWTH.                            Hey, I'm Richard Miller, Brand Director and business owner. Building a trusted and consistent brand with the flexibility to scale and grow is a challenge for most businesses. In order to achieve the highest honour of brand recognition, we must first understand the architecture of the brand, what it’s single minded proposition is, why it exists and why anyone should care. I'll share the principles of my BrandArc®; the first steps to producing your businesses’ own brand language as well as practical consumer acquisition strategies you can use to scale and grow your business. I'd love to hear from you and get you involved. Email me richard@crispand.co or through the website http://www.crispand.co