Show notes
E1221: OpenAI is reportedly building its own Search Console for ChatGPT. The new tool could show businesses how often they're mentioned in ChatGPT answers, how many people click through to their websites, and how their visibility changes over time. Google Search Console doesn't separately report clicks from AI Overviews. OpenAI's new tool could give businesses data that Google currently doesn't provide. I break down a new Search Engine Roundtable report about OpenAI's upcoming business analytics tools, what the leaked screenshots reveal, and what this could mean for SEO. What ChatGPT's new Search Console could do: - Let businesses claim and verify their presence in ChatGPT - Track how often a business appears in ChatGPT responses - Show impressions and clicks on links to business websites - Display daily charts showing changes in visibility - Let businesses add products, services, pricing, and other information - Keep business information accurate and up to date - Give ChatGPT a source of information directly from the business - Allow businesses to verify ownership What the tool reportedly won't show at launch: - The prompts that caused ChatGPT to mention your business - Information about individual ChatGPT users - Rankings or comparisons against competitors - Why your brand mentions or clicks are increasing or decreasing I also discuss how the tool could evolve, including whether OpenAI might eventually add more detailed reporting. Will claiming your business improve your ChatGPT rankings? Being able to describe your business directly to ChatGPT could make its answers about your products and services more accurate. But I don't expect claiming your business to dramatically increase how often ChatGPT recommends you. ChatGPT still searches the web to find information for many of its answers. Your visibility across websites, search results, reviews, and user-generated content will continue to matter. My SEO recommendations: - Target bottom-of-funnel keywords that indicate buying intent - Create landing pages for your products and services - Target pricing and cost keywords - Create pages targeting competitor alternatives - Target comparison and review keywords - Build pages around specific situations your customers want to solve - Organize these landing pages into a hub page - Link to that hub page from your website's footer - Build relevant backlinks to strengthen your website's authority - Make sure your business appears in the sources ChatGPT uses when researching customer questions I also explain how you could use your existing keyword research to describe your business inside ChatGPT's new tools, and why OpenAI might eventually use the information businesses submit to identify spam. The feature is reportedly still in development. There's no confirmed public launch date. ⭐️ OpenAI Working On ChatGPT Tools For Business For Analytics & Citations - https://www.seroundtable.com/chatgpt-tools-for-business-42476.html ⭐️ Gary Illyes Implies Click Data Not Coming To Google Search Console AI Reporting - https://www.seroundtable.com/click-data-search-console-ai-reporting-42437.html 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Breaking News Drop 00:14 Claim Your Business 01:34 Analytics And Clicks 02:28 Screenshots And Verification 03:06 Limits And Future Features 03:39 Spam Honeypot Theory 04:56 How It Might Work 05:32 Will Visibility Increase 06:20 SEO Advice For Brands 07:07 Wrap Up And Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #answerengineoptimization #ecommerce