Show notes
E1211: Can SEO generate revenue in 3-6 months? Deno Hawari shared 10 SEO tips drawn from work that generated $35 million for clients. I go through every tip, explain what I agree with, and push back where the advice needs more context. A lot of this comes down to targeting keywords that indicate someone is ready to buy, improving pages you already have, and giving Google and AI clear information about your business. In this episode: - Replace vague claims with specific numbers. "Cut customer acquisition costs by 40%" is more useful than "grow faster," but broad positioning still has a place on your website. - Prioritize comparison and alternative pages over generic informational articles. I discuss a Freshdesk vs. Zendesk comparison page valued at $17,000 per month in organic traffic versus $1,900 for a broad guide, and explain why purchase-intent pages can be easier to write. - Update pages that already rank before publishing more content. Refresh information, improve introductions, and use Google Search Console to identify the queries that deserve additional sections. - Adding large numbers of internal links without negative effects, and explain why link placement matters for passing authority. - Target specific, underserved searches instead of competing only for broad keywords. Look for relevant queries that ranking competitors haven't included in their page titles, URLs, or headings. - Track non-branded search traffic separately from branded traffic. I explain why I trust Google Search Console data and how to save keyword rankings beyond its 16-month history window. - Answer the searcher's question in the first 100 words. For bottom-of-funnel pages, make it immediately clear what your company offers and give visitors a way to take action. - Be careful with self-promotional "best X" listicles. A mention on an independent website can be more useful for AI recommendations than ranking your own product first on your own list. - Create pages for distinct buyer situations: industries, budgets, problems, and use cases. These specific searches may have lower volume, but the people searching often know what they need. - Publish consistently across your website and other channels. I explain how to make multiple short videos around an important keyword that's also targeted with your website, distribute the videos across platforms, and build recognition without publishing endless blog posts. I also share the People Also Ask method for finding easy questions, building FAQ pages, improving them with Search Console data, and linking those pages to content that generates sales. ⭐️ Deno Hawari on 𝕏 ($35M SEO lessons thread) - https://x.com/denohawari/status/2098491264849293442 ⭐️ Ep 902 - The 5-Minute SEO Hack: Turn 'People Also Ask' Into Instant Topical Authority - https://youtu.be/cHFrWBzg9c4 ⭐️ Ep 1163 - The $50,000 Internal Linking Experiment: Links That Get Clicked Carry More Weight - https://youtu.be/biy8lLxTzqc 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO Results 00:15 Tip 1 Use Exact Details 01:05 Tip 2 Comparison Pages 02:53 Tip 3 Refresh Old Pages 03:10 People Also Ask Hack 05:42 Tip 4 Internal Linking 06:38 Tip 5 Long Tail Questions 08:41 Tip 6 Track Non Branded 09:48 Tip 7 Answer Up Front 10:23 Tip 8 Tools Listicles 11:15 Tip 9 Buyer Situations 12:11 Tip 10 Post Consistently 13:43 Wrap 14:51 Closing Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #answerengineoptimization #seo