Show notes
E1007: The exact local SEO strategy that helped a garage door company turn $18,000 into $1.7 million in just 11 months. This is based on a real case study from Sarvesh Shrivastava, who will be joining the podcast once again soon. I go through Sarvesh's full written breakdown and add my own insights on what worked, why it worked, and how you can apply the same approach. These are practical SEO actions that drove real revenue for a local business. What we cover: - When your Google Business Profile matters more than your website - Properly optimizing your profile with real photos, accurate categories, and fast review generation - The concept of "money pages" and how to build pages that target high-intent searches - Why generic service pages don't convert and what to replace them with - How local blog content builds trust, rankings, and even backlinks - Examples of content that can attract attention from local publishers and news sites - Internal linking and information architecture: how to structure your site so Google understands it - How to connect service pages, blog content, and your homepage effectively - The right way to build backlinks for local SEO (and what to avoid) - Why guest posts only work if the site has real authority and relevance - How to build local partnerships that lead to valuable links and referrals - Why focusing on local keywords drives actual revenue, not vanity traffic - The shift from trying to rank nationally to dominating your local market This episode is a full breakdown of what local SEO looks like when it's done correctly, with a focus on conversions, not just rankings. ⭐️ Sarvesh's full thread - https://x.com/bloggersarvesh/status/2036829952885272593 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Local SEO Case Study 00:40 Google Business Profile 01:43 High Intent Service Pages 02:44 Local Blog Content 03:38 Fixing Internal Links 05:13 Quality Backlinks Only 07:20 Go Local Not National 07:44 Results And Wrap Up 09:27 Final Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #searchengineoptimization #googlebusinessprofileoptimization #seo