Jesse and Richie talk with Jaeleen Shaw the founder of FloraFlowerCart.com. Starting last year she and her husband have taken an offline flower cart and used their website and Instagram to build a business

They started offline selling flowers locally at farmers markets, pop-ups, weddings and events

We discuss:

Local networking groups

Teaming up with a photographer

Web designers and developers

Instagram strategy

Instagram tool www.unum.la

Shoppable posts

Email strategy