A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode: <ul> <li style="font-weight: 400;" aria-level="1">A strategy to balance long-term growth needs with immediate fire drills </li> <li style="font-weight: 400;" aria-level="1">Laying the groundwork for 2023 </li> <li style="font-weight: 400;" aria-level="1">How to build a customer archetype </li> </ul> Resources: <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.brandgrowthexperts.com/membership">7-Figure Founder</a> (Get Austin Brawner's help & scale to 7 figures)</li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/BrandGrowthX">@BrandGrowthX</a> on Twitter</li> <li style="font-weight: 400;" aria-level="1"><a href= "https://itunes.apple.com/us/podcast/ecommerce-influence-podcast-advanced-acquisition-retention/id880284109?mt=2&ign-mpt=uo%3D4"> Review or subscribe on iTunes</a></li> </ul>

386: We Recap BFCM: What Worked & What Didn't

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.