] What is the “Art of the Possible” personalization program?[03:51] What are the biggest challenges when launching an ecommerce personalization initiative?[07:01] What kinds of campaigns is Dick’s testing?[09:26] Did anyone in the organization create friction during the launch?[11:26] What role does ecommerce play in Dick’s overall differentiation strategy?[13:30] How do you leverage tech to scale your tests?[14:34] How are Dick’s customers reacting to personalization?[15:26] What sort of results can you expect from a personalization program?[16:43] How can merchandisers and ecommerce teams balance their normal tasks with a massive launch like this?[17:49] How is Dick’s future-proofing their personalization strategy?[20:14] Which brand is the best at ecommerce today?[21:40] What’s the best advice Shawn has received as a leader in ecommerce?