Show notes
If you’re an Amazon seller looking to grow and build your online brand — this one’s for you. In this episode, Digital Marketer, Influencer, CEO and Founder of BlueTuskr Andrew Maff joins Diane Burley to discuss all things customer acquisition and retention when it comes to growing your ecommerce business. Maff talks about the steps to scaling your product beyond online marketplaces like Amazon, the do’s and don’ts to keep in mind, and his clients own experiences when growing their ecommerce business. Andrew Maff is the CEO and founder of BlueTuskr, a full-service marketing company that specialises in growth of ecommerce sellers. He is also the host of ecommerce podcast The Ecom Show. With over 15 years of experience, Maff shares best practices, like personalisation or discounting, when it comes to customer acquisition and retention. Topics Covered2:36 What are the first steps for ecommerce sellers trying to move off marketplace spaces and create an independent brand? 4:35 Which method leads to the highest audience conversion rate when trying to move off marketplace spaces, like Amazon?5:35 How do marketplaces like Amazon act as social-proof for beginner online brands?7:30 What’s the value for retailers when beginning to sell on Amazon?9:01 Which data sets actually matter when expanding and diversifying business further? 11:40 Which should sellers pay most attention to between Conversion rate, Average Order Value, Lifetime Value? 13:03 Does personalization matter in any scale of online selling?15:55 What is the strategy on discounting today without losing out on profit?18:15 Are sellers targeting the wrong customers for their products?19:50 What are the shifts in purchasing habits after the pandemic?25:39 What should marketers know about entrepreneurship in order to make a greater impact?28:05 What is vital for a seller to know when targeting a new audience segment?30:06 What are best practices when building materials for one product with varied audiences?
