If you are selling anything (a product or a service) you need to price it. Too many companies price their products based on the competition or "market standards". 

The reality is there is a detailed process you need to follow when defining the price of your service or product. If you get it wrong, you may price yourself out of the game, or potentially leave money on the table. 

Marcos Rivera has been involved in the pricing of products and services for many years, and in the past 4 years, he has been helping other companies do it right.

In this fascinating interview, he shares the process that he uses with his clients in order to help them define the most effective pricing for their product or service.
It is a detailed and simple process that you can use in your business as well.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏