In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares insights on how Squareshot has adapted its offerings to meet client needs, including daily rates and flexible solutions, while also addressing the challenges of managing client expectations and the future of creative talent in a managed marketplace.