Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain his learnings in branded content.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Roku's director and international ad marketing and insights Laura Chaibi talks measurement

John and Hannah return for series two of The Drum's TV Talks. In this series we catch up with top TV buyers, adtech execs and media owners to find out all the new ways brands can advertise on TV from the traditional ad spot to the funkiest branded content. Hosted on Acast. See acast.com/privacy for more information.