We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

How subs and ads are transforming the New York Times

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.