We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, <a href="https://www.thedrum.com/news/2025/02/28/agencies-sniff-out-scent-specialisms-poly-sensory-branding-here-stay" rel="noopener noreferrer" target="_blank">check out this story on The Drum</a>.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The attention revolution w/ Karen Nelson-Field & Mike Follett

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.